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Archive for March, 2010

Style Marketing — How It Works

You’ve probably heard of attraction marketing before, but have you ever heard of “style marketing?” It’s basically a sub-niche of attraction marketing — it focuses on the power of style and fashion in attracting like-minded individuals into your network. With a little practice, it can make you popular and stylish at the same time.

Style marketing may sound like an emerging trend among common marketing types, but it’s actually been around for a while. And it’s not just about the clothes you wear either, as you’ll see in one of the following examples. Let’s start several decades back, when America’s business style was still in black and white…

#1 – Lifestyle: Everyone knows John F. Kennedy — the youngest US President to ever take office. Many fashion historians credit his habit of appearing in public with a snappy, uncovered hairstyle did away with the mainstay American habit of wearing fedora hats, a practice that had been around for several decades. Naturally, that lifestyle change made people like him more.

#2 – Politics: President Barack Obama also did away with the political fashion trends in the Bush era by wearing suits that were perfect fits to his lanky frame — unlike the Republicans before them, draped in perpetually oversized outfits. It underlined his campaign promise to be a bit more thoughtful with the country’s expenses, which helped him win the election by a landslide.

#3 – The Internet: These new marketing types aren’t limited to clothes and accessories– it could be applied to something as simple as your writing style. John Mayer, the musician, makes it a point to make every Twitter post interesting, funny, and smart — which attracts fans and audiences who share his liberal tendencies.

There are endless ways to use style marketing to improve your business’s numbers — see how you can tweak certain aspects of your own business style into a fashion statement that your intended market will appreciate!

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Ever wondered whether starting a personal business would be better than being stuck in the rat race forever? While the rewards are potentially great, the goings can be extremely tough, especially during the first year or two. You may want to try putting up an Internet business instead of a brick-or-mortar one, since the startup costs are smaller — and you can start part-time.

Again, don’t fool yourself — starting a business on the Internet isn’t easy. But you CAN make it easier on yourself by sticking to a topic/niche you enjoy, such as one of your favorite hobbies. Have a list of possible markets to try and then get down to the nitty-gritty.

#1 – The requirements: You’ll obviously need a computer and an Internet connection, at the very least. You can help yourself by designating a specific room or corner of the house only for work, so that none of the time you spend building your home-based business gets wasted.

#2 – The benefits: When you’re running your own online personal business, you’re free to set your own working hours, fees, and payment terms. But that doesn’t mean you can get lazy — most online business owners may need to spend up to 12 hours of day forming their businesses if they hope to eventually make any amount of money!

#3 – The scope of online work today: There’s an ever-increasing demand for web designers, virtual assistants, writers, graphic designers, and software designers. But if you want your home-based business to sell products instead of services, then you’ll have to dig deep and find products that people are actually looking for (but can’t find anywhere) and provide them.

Many people have made their fortunes on the Internet, but don’t go thinking that it’s going to be  a cakewalk. The key is to keep studying the intricacies of an Internet business and to never stop learning. The more you know the more effective your personal business will be — and the more sales you’ll close!

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